Each September, we commemorate National Preparedness Month to raise awareness about the importance of preparing for disasters and emergencies that could happen at any time. Ready.gov has announced that this annual event’s theme for 2021 is “Prepare to Protect. Preparing for disasters is protecting everyone you love.”

The COVID-19 pandemic forced rapid changes upon the field of early care and education and dictated a re-examination of how many of its traditional systems and services are offered. Professional development is one such system, particularly traditional one-on-one coaching models. For many years, the norm was face-to-face coaching support, but the pandemic required the field to face a new reality. How do we balance offering this much-needed aspect of professional development while protecting the health and safety of staff and children?  

StoryCorps, a national nonprofit whose mission is to record, preserve and share the stories of Americans from all backgrounds, and Child Care Aware^® of America (CCAoA) recently partnered on a project to interview child care providers. The providers were asked about their personal journey in the child care field and the impact of COVID-19 on their work and life. 

Have you experienced difficulty recruiting experienced, qualified staff? You are not alone. Child care professionals across the country have expressed a need for talented candidates to fill open positions within child care centers, homes and Child Care Resource and Referral agencies (CCR&Rs).  

TikTok? E-newsletters? Direct mail? Communications tools and tactics are always changing, but the core principles remain unchanged.  

We are all lifelong learners. Granted, for some of us, the pursuit of learning is an inherent strength. For others, it can be a challenge, a heavier lift, but our changing world demands it of us. So for folks like me, where it most certainly is not a strength, we take a deep breath and dive in. And we survive, often even thrive, and want to share that learning with others. But let me back up.