In the beginning of the century, just 62 percent of Americans owned a cell phone. Fast forward to today and 95 percent own a cellphone and almost every owner is texting. Cell phone ownership and usage is nearly universal amongst all demographic groups with even those ages 65 and older beginning to find use in the devices.
We have hit the point where mass messages are more likely to be read immediately upon text message delivery versus when sent in traditional newsletters or emails. Studies indicate that anywhere between 95-98 percent of text messages are opened, as compared to 15% of emails.