How CCR&Rs and Child Care Programs Can Effectively Communicate Using Mobile Texting

By Andrew Roszak on August 15, 2018

In the beginning of the century, just 62 percent of Americans owned a cell phone. Fast forward to today and 95 percent own a cellphone and almost every owner is texting. Cell phone ownership and usage is nearly universal amongst all demographic groups with even those ages 65 and older beginning to find use in the devices.

We have hit the point where mass messages are more likely to be read immediately upon text message delivery versus when sent in traditional newsletters or emails. Studies indicate that anywhere between 95-98 percent of text messages are opened, as compared to 15% of emails.

Continue Reading

Resource and Referral’s Role in Supporting Breastfeeding

By Krista Scott on August 7, 2018

Some families where breast milk is milk of choice don’t always rely on the mother to handle feeding. Sometimes, the mom pumps milk so that co-parents or other family members participate in the feeding process—and sometimes provide breast milk to child care providers to feed infants too.  

Continue Reading

Top 10 Things CCR&Rs Need to Know about Power to the Profession

By Karen Ruprecht on August 7, 2018

If you’re like most CCR&R professionals out there, you’ve likely heard about the Power to the Profession initiative, but you might not know much about it. Maybe you know the initiative was started to transform the early childhood field but aren’t sure what that really means or entails. Maybe you’re already excited about Power to the Profession but you’re still unclear what it has to do with you as a CCR&R or what you can do to get involved.  

Continue Reading

Using Paid Advertising to Market Your CCR&R Agency

By Meghan Cornwell on August 6, 2018

If you're like most child care resource and referral agencies, you want to get the word out about your agency so that providers, families, and community partners know about your agency and the services you provide, but you have just a small advertising budget to work with. Paid online advertising is a great place to start. Jumping into paid ads can seem overwhelming at first, but it doesn’t have to be. In this post, we’ll break down the two main kinds of paid advertising—paid search and paid social—to help you decide where to begin.

Continue Reading