CCR&R Blog

As a Child Care Resource and Referral (CCR&R) agency, you play an important role in ensuring consumers receive quality information and are engaged around early care and education topics. That’s why Child Care Aware® of America created a new section of our website devoted to information and materials that can help you:

1. Inform and engage early care and education professionals, families and community stakeholders using best-practices;
2. Share content that speaks to an array of family experiences, especially those outlined in Child Care and Development Block Grant (CCDBG); and
3. Reach families at various points in their journeys, when they will benefit from it the most.

Child care resource and referral (CCR&R) agencies are sometimes well-kept secrets in the world just peripheral to child care. We recently found this to be true when my colleagues, Courtnie Wheeless, Florida Office of Early Learning, Marlana Kelly and Lei Kendale, Child Care Aware® of America (CCAOA) External Affairs, and I accepted an invitation to present at the 2018 NEW PATHS Conference in Orlando, Florida.

Our goal was simple: To share resources and knowledge to increase effectiveness of services to children and families in the areas of early child education and child care. Our objectives were to provide an overview of the work and mission of CCAoA and the Florida Office of Early Learning, to introduce CCR&Rs as a resource for eligibility workers, to provide practical application for a child care search, and, finally, to learn from the field of eligibility workers how our work intersects. 

In August, Child Care Aware® of America (CCAoA) announced the renewal of our partnership with the Bezos Family Foundation on supporting early care and education professionals as brain builders through Vroom. Now we are accepting applications from State and local CCR&R agencies interested in a nine-month family engagement project through the Vroom Partnership.

As a part of this opportunity, CCAoA will select 10 additional CCR&Rs to be part of a fully-supported training, outreach and promotional initiative to inspire the full potential of brain-building moments with young children based on the strength of their applications. 

In a recent post, we talked about the benefits of mobile texting for CCR&Rs and child care providers. In this post, we’ll look at two case studies of successful mobile texting in action.

In the beginning of the century, just 62 percent of Americans owned a cell phone. Fast forward to today and 95 percent own a cellphone and almost every owner is texting. Cell phone ownership and usage is nearly universal amongst all demographic groups with even those ages 65 and older beginning to find use in the devices.

We have hit the point where mass messages are more likely to be read immediately upon text message delivery versus when sent in traditional newsletters or emails. Studies indicate that anywhere between 95-98 percent of text messages are opened, as compared to 15% of emails.