This case study is part of Child Care Aware® of America’s Marketing Toolbox, a member benefit that features resources with information and advice on marketing best practices in activities such as branding, reputation management, social media and much more. The Toolbox’s media relations resources include tip sheets on building relationships with reporters, identifying and preparing staff and clients for media interviews, and a press release template.
Throughout the COVID-19 Pandemic, child care resource and referral (CCR&R) agencies stepped up and supported child care providers within their service areas in assisting with supplies, personal protective equipment and many other needs of child care programs. One of the most common themes or needs identified by child care professionals was support for the social-emotional needs of children.
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As shared in the previous blog entitled “Virtual Coaching: Lessons Learned During the Pandemic,” transitioning to virtual coaching required professional development providers to anticipate and prepare for the changes and adaptations needed to make the shift from in-person to virtual coaching. Issues such as new technologies, equipment, training, recruiting providers, and virtual platforms need to be considered to implement virtual coaching successfully.
Child Care Resource and Referral agencies (CCR&Rs) have an extensive history of successfully partnering with outside organizations and businesses to respond effectively to the needs of the child care community. This history places CCR&Rs in a unique position to leverage these relationships to develop the capacity of their organizations to build, grow and assist in the implementation of Early Head Start-Child Care Partnerships (EHS-CCP) in their communities.