Data Management for CCR&Rs

By Liz Pettit on September 19, 2018

As a Child Care Resource & Referral Agency (CCR&R), you are in the important (and messy) business of getting, using, and reporting data of all kinds. Data is critical to helping CCR&Rs serve providers and families with the most up-to-date information. Capturing this data over time also helps us understand trends in child care so we can target limited funding and services for the greatest impact.

But we all know there are many challenges with managing data. So how do we make sure everyone has the tools to be able to contribute to high-quality data? A little investment in developing your organization’s data literacy and creating an intentional data culture can go a long way. Try the strategies below and comment or email us if there are other steps you’ve taken that have helped you.

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Success in Massachusetts: A Little Help on Advocacy Can Help Secure Big Funding

By Chrisi West on September 17, 2018

Massachusetts was in search of more funding for its Child Care Resource and Referral (CCR&R) agencies after a massive cut to their budget line in 2010. Since then, CCR&Rs in the state have had to continue to do their critical work of managing cases, providing referrals and subsidies and more, despite a 16% increase in workload and decreased funding.

Child Care Aware® of America’s (CCAoA) advocacy team worked with our friends at the Massachusetts CCR&R to help them launch a new digital action center on their network website and come up with an actionable alert and email to share with their appropriate email list. Their goal was to restore the previous funding cut and bring the budget line item for CCR&R work back up to full funding.

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3 Ways to Improve Your Agency's Facebook Page

By Meghan Cornwell on September 6, 2018

“We have a Facebook page but we don’t get a lot of engagement on it.”

I’ve heard this sentiment time and time again while helping CCR&Rs and providers with their social media marketing strategy. Each time I hear that, I ask the following questions:

  • How often do you post on it?
  • Do you have a content schedule?
  • What’s been your most engaging post in the last few months?
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Mobile Texting Success Stories: Kansas and Florida

By Andrew Roszak on August 24, 2018

In a recent post, we talked about the benefits of mobile texting for CCR&Rs and child care providers. In this post, we’ll look at two case studies of successful mobile texting in action.

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How CCR&Rs and Child Care Programs Can Effectively Communicate Using Mobile Texting

By Andrew Roszak on August 15, 2018

In the beginning of the century, just 62 percent of Americans owned a cell phone. Fast forward to today and 95 percent own a cellphone and almost every owner is texting. Cell phone ownership and usage is nearly universal amongst all demographic groups with even those ages 65 and older beginning to find use in the devices.

We have hit the point where mass messages are more likely to be read immediately upon text message delivery versus when sent in traditional newsletters or emails. Studies indicate that anywhere between 95-98 percent of text messages are opened, as compared to 15% of emails.

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Using Paid Advertising to Market Your CCR&R Agency

By Meghan Cornwell on August 6, 2018

If you're like most child care resource and referral agencies, you want to get the word out about your agency so that providers, families, and community partners know about your agency and the services you provide, but you have just a small advertising budget to work with. Paid online advertising is a great place to start. Jumping into paid ads can seem overwhelming at first, but it doesn’t have to be. In this post, we’ll break down the two main kinds of paid advertising—paid search and paid social—to help you decide where to begin.

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