WASHINGTON, DC — Child Care Aware® of America is proud to sponsor Vroom Week from Oct. 16 to 20 to encourage families and caregivers to use simple prompts during daily moments to help build children’s brains.

Vroom materials have been a wonderful resource to integrate into our existing programs. When parents call requesting a child care search, we engage in conversation about child development and reaffirm to each parent the special role they play as being their child’s first and most important teacher.

Vroom has been an exciting addition to the work we do at the Capital District Child Care Council.  Children develop cognitively, socially, emotionally, and physically through play. By bringing VROOM to the Capital District area of Albany, New York, we were able to share the brain building benefits of play with the community we serve. It has allowed us to boost family engagement and provide information on the importance of relationship building, all while supporting the early years of a child’s development.

Family dynamics are unique to say the least.

We know that families are made up of many different components and that the traditional family dynamic is becoming more blurred. Because of the uniqueness of our families, we have sought out partners that meet the needs of a variety of families.

Washington, D.C. – Child Care Aware® of America is pleased to announce an exciting partnership with the Bezos Family Foundation focused on encouraging family engagement through Vroom, a national initiative that empowers parents to turn everyday activities into brain building moments for their children.