All children deserve to live their healthiest life, but not all children have access to the things they need to do so. At Child Care Aware® of America, we know the importance of you, the child care resource and referral (CCR&R) agencies—how you shape the way parents engage with providers and provide the child care workforce with training that supports children and families. That’s why we’re providing the tools you need to advocate, innovate and create healthier communities. We want to ensure that children who may not have access to healthy food or active play at home, still have the chance to get that access elsewhere in their community.

Giving Tuesday, the Tuesday after Thanksgiving, is an international day of philanthropy, and for many charities, serves as the informal “kick-off” to their holiday giving campaigns. In 2017, over $300 million was raised online and 2.5 million people worldwide participated by making a gift.   

The official Giving Tuesday website provides some examples of how local nonprofits used Giving Tuesday to successfully raise funds. For Child Care Resource and Referral (CCR&R) agencies, Giving Tuesday represents a wonderful opportunity to reach out to parents and others in the community to raise awareness of the many services you provide beyond referrals.  

WASHINGTON, DC —  The National Association for the Education of Young Children (NAEYC) today announced the receipt of a $1 million, one-year grant from the Robert Wood Johnson Foundation to support a unique multi-organizational advocacy and action strategy designed to increase equitable access to high-quality child care. Working in partnership with the Bipartisan Policy Center, the Center for American Progress, Child Care Aware of America, and the First Five Years Fund, this effort is designed to bolster current and ongoing efforts to help states across the nation maximize the recent and historic increase in federal child care funding provided by Congress.

The Problem:

One Solution: 

A group activity known as toothbrushing at the table, in which children and staff sit around a table and brush together. It allows staff to model, coach, and encourage good toothbrushing skills. 

I am often asked what we “do” at Child Care Aware® Across America. My favorite answer is, “we change the world for children and those who care about and for them.” This audacious statement inevitably leads to a deeper conversation about children, families and the critical issue of child care in our nation.

With a vision and mission statement that “ensure[s] every family in the United States has access to a high-quality, affordable child care system” and to “advance a child care system that effectively serves all children and families”, we have to approach our work with a boldness that comes from a deep understanding of why we do what we do.

Knowing our “why” equips us to become agents of change who will make the vision and mission at Child Care Aware® of America, a reality.

Editor’s Note: This is the first installment in a series on CCR&Rs that is meant to be shared with policy makers, government administrators and other new and prospective investors who may not understand the opportunities CCR&Rs offer when addressing America’s child care challenges. Please leave us your insights and feedback in the comments below. We will take your feedback, and then turn these blog posts into an e-book that you can then use as a tool to describe the nature, capabilities and benefits of the CCR&R system.