Ambassadors will use the brain science embedded in Vroom to help families and providers build stronger communities

WASHINGTON, DC — Today, Child Care Aware® of America (CCAoA) announced the second cohort of Child Care Resource and Referral (CCR&R) Vroom ambassadors. These selected agencies will strategically embed Vroom brain-building tips and materials in their local family and community outreach services. As part of an expanded partnership with the Bezos Family Foundation, CCAoA will deepen programmatic integration of advancements in brain science with early education providers and families through three cohorts of ambassadors. The third cohort will be selected and announced next year.

Imagine a world where all children start their lives with high-quality education, where all parents can go to work knowing their child is safe, where the folks doing the important work of teaching our youngest all have access to benefits and fair wages. This is far from our reality today, but this is our vision.

Child Care Aware® of America (CCAoA) was originally known as the National Association of Child Care Resource and Referral Agencies (NACCRRA).  It was founded in 1987 by a group of dedicated child care resource and referral (CCR&R) agency leaders that banded together to create a national membership agency to help them advance their collective mission. Child care across the nation has come a long way in the past thirty years thanks to the dedicated leaders that began the CCR&R field.

As child care providers prepare for young learners to return to their classrooms, it’s important that they add an emergency plan to their program. It’s unfortunate that we have to think about dangerous situations—natural disasters, fires, bomb threats and dangerous intruders—but it’s necessary to have a plan in place. Through effective preparation, CCR&Rs can help providers prevent, prepare for, respond to, and recover from emergency situations.

Do the child care providers you work with have emergency plans? We hope they do, but if not, here are some critical first steps.

Power to the Profession is a big deal for CCR&R agencies. By establishing a unifying framework for the early childhood profession—including career pathways, qualifications, and compensation—this national collaboration holds the potential to impact how CCR&R agencies conduct business in the future. It’s important to be prepared, but where do you even start?

We’ve compiled a few ideas for involving staff in conversations about Power to the Profession.

In the beginning of the century, just 62 percent of Americans owned a cell phone. Fast forward to today and 95 percent own a cellphone and almost every owner is texting. Cell phone ownership and usage is nearly universal amongst all demographic groups with even those ages 65 and older beginning to find use in the devices.

We have hit the point where mass messages are more likely to be read immediately upon text message delivery versus when sent in traditional newsletters or emails. Studies indicate that anywhere between 95-98 percent of text messages are opened, as compared to 15% of emails.