Child Care Aware® of America Announces Second Cohort of Vroom Ambassadors

December 04, 2018

Ambassadors will use the brain science embedded in Vroom to help families and providers build stronger communities

WASHINGTON, DC — Today, Child Care Aware® of America (CCAoA) announced the second cohort of Child Care Resource and Referral (CCR&R) Vroom ambassadors. These selected agencies will strategically embed Vroom brain-building tips and materials in their local family and community outreach services. As part of an expanded partnership with the Bezos Family Foundation, CCAoA will deepen programmatic integration of advancements in brain science with early education providers and families through three cohorts of ambassadors. The third cohort will be selected and announced next year.

The following agencies have been selected:

  • Arkansas--Child Care Aware® of Northwest Arkansas
  • Indiana (Fort Wayne)--Early Childhood Alliance
  • Indiana (Lafayette)--Right Steps Child Development Centers
  • Kansas--Child Care Aware® of Kansas
  • Montana--Family Connections
  • Nevada--The Children’s Cabinet
  • New York (Buffalo)--Child Care Resource Network
  • New York (Elmira)--Chemung County Child Care Council
  • North Carolina--Child Care Resource Center
  • North Dakota--Child Care Aware® of North Dakota

Vroom is a global  initiative that empowers parents and caregivers, including early care and education professionals, to boost children’s early learning and development through science-based tips and activities.  Through technology including an app and collaborations with brand, media, and nonprofit partners, Vroom encourages families and caregivers to use routine interactions, like during bath time and grocery shopping, to engage with children, strengthening their brain architecture. The tools are free of cost, simple enough to fit into parents’ daily routines, and available right at their fingertips.

More than 11 million children under the age of five are in some form of child care in the United States. For 30 years, CCAoA has been the leading voice for quality, affordable child care in the United States. CCAoA continues to pursue a vision of the future in which every family in the United States has access to a high quality and affordable child care system.

As the nation’s leading voice for child care, CCAoA is comprised of 125,000 online advocates from across the country and in nearly every zip code.  For child care providers, we offer training opportunities and technical assistance on a number of topics.

To learn more about CCAoA, visit or follow us on Twitter and Facebook.

# # #

About Child Care Aware® of America

Child Care Aware® of America is our nation’s leading voice for child care. We work with state and local Child Care Resource and Referral agencies (CCR&Rs) and other community partners to ensure that all families have access to quality, affordable child care. To achieve our mission, we lead projects that increase the quality and availability of child care, offer comprehensive training to child care professionals, undertake research, and advocate for child care policies that improve the lives of children and families. To learn more, visit Follow us on Twitter @USAChildcare and on Facebook at

New call-to-action

Topics: Systems Building, Workforce, Professional Development, News, Brain Building Tips

Rae Pickett

Written by Rae Pickett

RaeAnn is the Sr. Manager of Public Relations at CCAoA. Her work has solidified relationships with outlets such as The New York Times, The Washington Post, CNN, MSNBC, Fox News, Univision, NPR, O, The Oprah Magazine, TIME, CNN Espanol, Buzzfeed News, POLITICO The Miami Herald, The San Antonio Express-News, ImpreMedia and many state and local ventures.