TikTok? E-newsletters? Direct mail? Communications tools and tactics are always changing, but the core principles remain unchanged.  

Child Care Aware^® of America (CCAoA) is excited to announce a new tool to strengthen the child care system workforce — the Child Care Career Center. The Child Care Career Center connects employers to professionals in all parts of the child care system and career stages. We proud that our job board houses job postings in every aspect of the child care system. 

Family child care providers work hard to maintain their businesses. Aside from caring for children, they also must track billing and attendance, maintain the cleanliness of their facilities, market their businesses, find supplies, seek out professional development opportunities and much more. Providers – particularly in home-based settings – often perform these additional tasks outside of the normal hours of operation, sacrificing precious personal and family time.

Disruptions to the child care industry due to the COVID-19 pandemic have created financial hardships and other challenges for child care providers. Child care programs that were closed may re-open only to close again due to outbreaks of the virus in their program, an uptick in community spread, staff shortages or simply because their business models are no longer sustainable. Meanwhile, for many parents, it can be difficult to find alternative child care arrangements. And for employers, disruptions to child care impact their abilities to have employees that are consistently present to meet work requirements and commitments.

In the same way that the pandemic exacerbated the cracks in our child care system, COVID-19 also exacerbated the inequities that exist in our country and for children living in poverty. Data from the Children’s Defense Fund shows that children are the poorest age group in America, with nearly 1 in 6 children, about 11.9 million, living in poverty in 2018. Additionally, the youngest children tend to be the poorest and 73% of children living in poverty are children of color.

The good news is that change is coming. Earlier this month, Congress passed and the President signed into law the American Rescue Plan (ARP), a $1.9 trillion COVID-19 relief package.

As the COVID-19 pandemic inundated the child care system, Child Care Aware^® of America (CCAoA) received helpful funds from the Center for Disaster Philanthropy to support and provide relief to Child Care Resource & Referral (CCR&R) member organizations across the country. In the summer and fall of 2020, CCAoA used the funds to provide CCR&Rs with resources to meet pressing needs within their communities.