WASHINGTON, DC — Today, Child Care Aware® of America (CCAoA) announced the second cohort of Child Care Resource and Referral (CCR&R) Vroom ambassadors. These selected agencies will strategically embed Vroom brain-building tips and materials in their local family and community outreach services. As part of an expanded partnership with the Bezos Family Foundation, CCAoA will deepen programmatic integration of advancements in brain science with early education providers and families through three cohorts of ambassadors. The third cohort will be selected and announced next year.

As a Child Care Resource and Referral (CCR&R) agency, you play a critical role within your state and community. The work that you do every day to help families learn about and locate quality child care for their unique family needs is not only important to that specific family but to the community at large. Equally important is the work that you do with early childhood educators and potential educators. You spend countless hours working to build the supply of quality child care either by providing professional development opportunities and coaching to existing child care programs or seeking out and helping individuals open new child care programs. It is important that you have the resources that you need to help with this work.

Ensuring that children are ready to enter school to learn and succeed is not only the parents' job. In fact, a national study released in April 1998, "Kindergarten Teachers and Classrooms: A Transition Context" emphasizes that the responsibility for successful transitions to kindergarten go beyond the kindergarten teachers as well.

WASHINGTON, DC — Child Care Aware® of America (CCAoA) is proud to host Vroom Week from November 26-30, 2018 to encourage families and caregivers to use simple prompts during daily moments to help build children’s brains.

All children deserve to live their healthiest life, but not all children have access to the things they need to do so. At Child Care Aware® of America, we know the importance of you, the child care resource and referral (CCR&R) agencies—how you shape the way parents engage with providers and provide the child care workforce with training that supports children and families. That’s why we’re providing the tools you need to advocate, innovate and create healthier communities. We want to ensure that children who may not have access to healthy food or active play at home, still have the chance to get that access elsewhere in their community.

As a single parent, Sheena struggled to find high-quality, affordable child care. She found a child care resource and referral agency that helped her find the balance of affordability and quality.