In a recent post, we talked about the benefits of mobile texting for CCR&Rs and child care providers. In this post, we’ll look at two case studies of successful mobile texting in action.

In the beginning of the century, just 62 percent of Americans owned a cell phone. Fast forward to today and 95 percent own a cellphone and almost every owner is texting. Cell phone ownership and usage is nearly universal amongst all demographic groups with even those ages 65 and older beginning to find use in the devices.

We have hit the point where mass messages are more likely to be read immediately upon text message delivery versus when sent in traditional newsletters or emails. Studies indicate that anywhere between 95-98 percent of text messages are opened, as compared to 15% of emails.

If you're like most child care resource and referral agencies, you want to get the word out about your agency so that providers, families, and community partners know about your agency and the services you provide, but you have just a small advertising budget to work with. Paid online advertising is a great place to start. Jumping into paid ads can seem overwhelming at first, but it doesn’t have to be. In this post, we’ll break down the two main kinds of paid advertising—paid search and paid social—to help you decide where to begin.

What can Child Care Resource and Referral (CCR&Rs) agencies do and how can they most effectively share information about Power to the Profession with the field? Join us for a webinar, "What can your CCR&R do to prepare for the evolution of the ECE profession?," on July 10 from 2:30-3:30 pm EST as we talk with our colleagues at Child Care Answers, a child care resource and referral agency in Indiana, to learn about innovative strategies they are using to help engage and inform their staff and child care providers in their area about Power to the Profession.

With the support of Robert Wood Johnson Foundation (RWJF), Child Care Aware^® of America (CCAoA) is pleased to offer technical assistance (TA) to states on projects that support development or maintenance of quality child care settings that promote child health.

Have you ever heard that indoor air is often way more polluted than the outdoor air, and wondered whether that was actually true? It is, because in enclosed spaces the chemicals used in certain paints, varnishes, cleaners—and other pollutants including dirt, dust, dander—keep recirculating. So imagine what children in child care settings may be exposed to when they’re crawling around, sitting “criss-cross applesauce,” or breathing in the chemicals routinely used to clean-up after snack time.