WASHINGTON, DC — Today, Child Care Aware® of America (CCAoA) and the Bezos Family Foundation announce their continued partnership and renewed focus on supporting early care and education professionals as brain builders through Vroom.
Vroom is a global initiative that empowers parents and caregivers, including early care and education professionals, to boost children’s early learning and development through science-based tips and activities. Vroom encourages families and caregivers to use routine interactions, like bath time and grocery shopping, to engage with children, strengthening their brain architecture and helping ensure children have a strong foundation for lifelong learning. Vroom reaches families by working with trusted nonprofits, brand and media companies, and technology—including a mobile app, Vroom by Text, and an Alexa Skill. All materials are free of cost, simple enough to fit into parents’ daily routines, and available right at their fingertips.
This expanded partnership will provide opportunities for deeper integration of advancements in brain science within Child Care Resource and Referral (CCR&R) agencies and with child care providers, and increase the reach of Vroom to families. CCAoA will manage two successive application processes and select two cohorts of ten CCR&R Vroom ambassadors who will strategically embed Vroom into their local family and community outreach services.