If you're like most child care resource and referral agencies, you want to get the word out about your agency so that providers, families, and community partners know about your agency and the services you provide, but you have just a small advertising budget to work with. Paid online advertising is a great place to start. Jumping into paid ads can seem overwhelming at first, but it doesn’t have to be. In this post, we’ll break down the two main kinds of paid advertising—paid search and paid social—to help you decide where to begin.

We were absolutely thrilled to have almost 400 attendees from 41 states join us for this year’s Child Care Aware® of America 2018 Symposium April 17-20 at the Marriott Marquis in Washington, D.C. We celebrated 30 years of passion and persistence and ignited possibilities! This biennial event brought child care experts, Child Care Resource and Referral leaders and staff, child care providers, researchers, policymakers, parents, students, and anyone interested from across the country come together to discuss the hottest topics of research, policy, and practices of interest to the early child care and education community.

Vroom, in partnership with Child Care Aware® of America (CCAoA), continues to provide strong support and enrichment to the CCR&R community. CCAoA is excited to offer a full Vroom Track at Symposium 2018 this coming April.

As Albert Einstein said, "Problems cannot be solved by the same level of thinking that created them." In that spirit, Child Care Aware® of America has found an ideal partner in Jackie and Mike Bezos, whose efforts to invest in science and create evidence-based learning opportunities are transforming the field of early learning. To honor their service, CCAoA is pleased to announce that on April 20 we will be awarding Jackie and Mike Bezos with the Children's Champion Award in philanthropy at our 30th Anniversary Gala in Washington, D.C.

While it is difficult to find agreement on many of our nation’s priorities, one thing is for sure – There is unprecedented agreement that child care is a critical issue in the United States today. In fact, a recent poll found that 97 percent of Democrats, 89 percent of Independents, and 87 percent of Republicans, say they favor government investments to make early education and child care more affordable.