Together, let’s celebrate child care providers on National Provider Appreciation Day^® — Friday, May 8, 2020. Whether you are part of a Child Care Resource and Referral agency (CCR&R), a business, a non-profit organization or a family who has relied on a child care provider, you recognize the important role providers have in caring for our nation’s children. They nurture and educate our youngest citizens while supporting parents who want or need to be part of our nation’s workforce.

Honoring child care providers will take on a more profound meaning for many this year due to the COVID-19 pandemic. Child care programs have been faced with many challenges: making difficult decisions about whether to close their doors or remain open to provide emergency care for essential workers, dealing with financial uncertainty, keeping informed on rapidly changing protocols, navigating financial relief programs and much more. Despite the challenges, child care providers continue to take steps to do what is best for children and families. Providers are among this country’s unsung heroes. 

COVID-19 has changed the day-to-day lives of many families with babies and young children. Some parents are seeking ideas for additional ways to interact with their children because they are now working from home or spending more time at home because of social distancing. On the other hand, some parents may have less time with their children because they are working on the front lines of the pandemic: health care professionals, emergency responders or other workers in essential businesses or services. For all families, everyday routines such as mealtime, playtime or bedtime – or even diaper changing – offer opportunities to connect with children and build their developing brains. Vroom^®, a global early childhood initiative, offers free tips to parents on how to add learning to daily routines.

I'm Tricia Howland, the Director of Family & Community Engagement at Brightside Up, Inc. I’ve been at the agency for 20 years helping parents find child care, engaging in community events and facilitating family workshops. Vroom has been an exciting addition to the work we do at the Brightside Up, Inc. The Brightside Up agency was one of the first ten Child Care Resource and Referral agencies (CCR&R) to become an ambassador in a pilot project of the Child Care Aware^® of America Vroom Partnership initiative.

By bringing Vroom to the Capital District area of Albany, New York, we were able to share the brain building benefits of play with the community we serve. It has allowed us to boost family engagement and provide information on the importance of relationship building, all while supporting the early years of a child’s development.

Brain development is a complex process involving chemical and electrical interactions. We now have decades of research describing how learning occurs and how brains develop. We have equipment that allows us to watch the brain in action and we now know about synaptic pruning.

None of that really matters to a mom who just wants to do the best she can to help her child thrive.
None of that really matters to a dad who lives for the moments that he sees his child’s eyes light up in wonder. What matters to them is that they can do something to help their child learn, grow and prosper – to fulfill the promise that exists between parent and child from the moment of birth.    

That’s where Vroom comes in.

The Child Care Resource Network (TCCRN) is the child care resource and referral (CCR&R) agency housed within Right Steps Child Development Centers. We provide services to family, ECE and OST programs, and the communities of 12 counties in northwest Indiana. TCCRN, in partnership with Right Steps Child Development Centers, was selected as one of ten child care resource and referral agencies in the nation to serve as a Vroom Ambassador. As a selected agency, we have strategically embedded Vroom brain-building tips and materials into our local community.

As one of the first ambassadors in the cadre of Vroom Ambassadors for Child Care Aware^® of America, the Office of Early Learning (OEL) continues to promote Vroom throughout the state of Florida. Vroom is such a unique resource for families that it is easy to connect Vroom to many other initiatives promoted by our agency and our partners. It has become routine to include links or references to Vroom in many of our projects and plans and to encourage the 30 early learning coalitions within the state to do so. Vroom is routinely referenced in the Family Engagement Plans for the early learning coalitions and included as a staple in presentations and events at conferences and events with partners.