In response to an evolving organizational structure and to changes in the child care field, Child Care Answers will launch a campaign in late August announcing its amicable split from Early Learning Indiana. As a part of this split, Child Care Answers undertook a rebranding initiative. Executive Director Mollie Smith explains how they went about it and what they learned from the process.

StoryCorps, a national nonprofit whose mission is to record, preserve and share the stories of Americans from all backgrounds, and Child Care Aware^® of America (CCAoA) recently partnered on a project to interview child care providers. The providers were asked about their personal journey in the child care field and the impact of COVID-19 on their work and life. 

TikTok? E-newsletters? Direct mail? Communications tools and tactics are always changing, but the core principles remain unchanged.  

StoryCorps, a national nonprofit whose mission is to record, preserve and share the stories of Americans from all backgrounds, and Child Care Aware^® of America recently partnered on a project to interview child care providers. The providers were asked about their personal journey in the child care field and the impact of COVID-19 on their work and life. 

StoryCorps, a national nonprofit whose mission is to record, preserve and share the stories of Americans from all backgrounds, and Child Care Aware^® of America recently partnered on a project to interview child care providers. The providers were asked about their personal journey in the child care field and the impact of COVID-19 on their work and life. 

Family child care providers work hard to maintain their businesses. Aside from caring for children, they also must track billing and attendance, maintain the cleanliness of their facilities, market their businesses, find supplies, seek out professional development opportunities and much more. Providers – particularly in home-based settings – often perform these additional tasks outside of the normal hours of operation, sacrificing precious personal and family time.