Partnering for Families With Sesame Workshop

April 01, 2014

Sesame Workshop

Thanks to Child Care Aware® of America, Sesame Workshop's Little Children, Big Challenges resources will reach more parents and educators than ever before, to help children develop the resilience they need to overcome everyday challenges. From saying goodbye to a parent in the morning, being patient, overcoming bedtime blues, sibling rivalry, and even relocating, the lovable and relatable Sesame Street Muppets™ can show them how. Many people think that resilience is an innate part of a child’s personality, but by helping children cope with the challenges that come their way, children can actually learn the skills they need to build resilience, and in turn grow healthy and school ready.

To help parents and children make everyday challenges into learning moments, Sesame Workshop has created bilingual (English/Spanish) multimedia resources including Sesame Street videos, print resources, and a guide for educators to use in the classroom.

We want to do everything possible to make sure our resources are accessible to families when and where they need them. That’s why a dedicated partner like Child Care Aware® of America is such an important relationship to the Workshop. With their established network through the Child Care Resource and Referral (CCR&Rs) field, our multimedia materials about resilience will reach more than 860,000 families per year, and we can continue to develop and improve our resources using feedback from those families. This pilot program will allow CCR&Rs who are members of Child Care Aware® of America to submit requests for proposal to participate in the pilot, and distribute materials to children and families in their community. Updates around the rollout of materials and how to submit requests for proposal will be announced on this blog.

For more than four decades, the Workshop has been focused on helping children achieve their highest potential. Today we continue our efforts, with the help of partners like Child Care Aware® of America, by tackling essential skills that can help children learn and grow as they encounter new challenges every day; they also provide the adults in their lives with tools to help young children build these crucial skills in a fun and furry way that only Sesame Street can – with the help of Grover and the rest of the Sesame Street Muppets.

Sesame Workshop’s Little Children, Big Challenges initiative seeks to help children ages 2-5 in military, veteran and general public families build important resilience and perseverance skills that allow them to overcome challenges large and small. One of the most important factors in building these skills is the presence of a caring, supportive adult. This is why this new initiative is providing tools for adults to empower the children in their lives to transform everyday challenges into opportunities for growth, development, and lifelong success.


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Topics: Business Operations for CCR&Rs, Systems Building, Family & Community Engagement, Professional Development, Best Practices, Parenting

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