Tips for Helping Families Support Children’s Emotions during COVID-19

May 22, 2020


mother and son

Springtime for Child Care Resource and Referral (CCR&R) agencies typically brings a multitude of outreach events with many opportunities to engage families and child care professionals. The pandemic has changed how CCR&R agencies provide services and outreach. CCR&Rs have quickly responded to the ever-changing health crisis and the uncertainty within the child care field, and have found innovative ways to engage families and educators.

Children’s Emotions Matter 


What hasn’t changed is CCR&R agencies’ compassion for children and promoting their social-emotional health and well-being. The first five years of a child’s life present an opportunity to promote social-emotional skills that build a strong foundation for school and life. At the same time, it is a vulnerable period of development. Young children have experienced many changes due to COVID-19 – social distancing from trusted caregivers and loved ones, parents suddenly working from home, transitioning back to child care as programs re-open. Changes like these can be stressful and supporting children’s emotions is critically important.   

Engaging Families with Activities to Support Children’s Emotions 

CCR&R agencies and child care professionals are important channels for reaching families with resources to help them support their children’s emotions. CCR&Rs and providers can adopt innovative strategies to give families information and tools that support children’s emotional needs at home. 

Child Care Aware® of America (CCAoA) selected brain building tips from Vroom® and created a quick, easy-to-use resource that empowers families as they attend to their young children’s emotions. “Let’s Talk about Feelings: Brain Building Tips for Encouraging Healthy Emotional Development in Young Children” is a one-page, digital resource that was customized for CCR&Rs and child care programs to share with families. The resource provides science-based tips that help nurture the development of important skills for understanding and communicating emotions. Each tip gives parents a simple activity to do with their child during a shared moment, which can lead to the development of amazing connections in children’s growing brains!  


CCAoA Vroom Emotions _Page_1Download Tips For Healthy Emotional Development Ways to Share Family Engagement Resources through CCR&Rs 

Try these tips to engage families with this friendly, science-based resource, Let’s Talk about Feelings: Brain Building Tips for Encouraging Healthy Development in Young Children.

  • Embed the new resource or link into your agency’s electronic newsletters for families.
  • Offer it as a supportive resource to families during hotline calls, online chats and emails.
  • Provide it as a downloadable resource on your agency website.
  • Share the resource with child care programs to support their work with families.
  • Encourage child care programs to share the resource as a family engagement tool.
  • Integrate it into parent workshops, virtual events, live video chats and more.
  • Share it on social media. Download the Vroom Tip™ social media tile below to start sharing.


For information on other brain building resources, visit


Topics: Business Operations for CCR&Rs, Family & Community Engagement, Parenting, Brain Building Tips

Kandi Novak

Written by Kandi Novak

Kandi Novak is the Technical Assistance Specialist for the Vroom Partnership initiative at Child Care Aware® of America (CCAoA). Her work focuses on providing technical assistance and training to child care resource and referral agencies on integrating science-based resources and tools that promote early brain development into their outreach and services to families, child care programs, and community partners. Kandi brings experience in child care resource and referral, early childhood mental health, and early childhood education along with a BA in Psychology and a MA in Human Development and Family Studies.