WASHINGTON, DC — Today, Child Care Aware® of America (CCAoA) and the Bezos Family Foundation announce their continued partnership and renewed focus on supporting early care and education professionals as brain builders through Vroom.

Vroom is a global initiative that empowers parents and caregivers, including early care and education professionals, to boost children’s early learning and development through science-based tips and activities.  Vroom encourages families and caregivers to use routine interactions, like bath time and grocery shopping, to engage with children, strengthening their brain architecture and helping ensure children have a strong foundation for lifelong learning.  Vroom reaches families by working with trusted nonprofits, brand and media companies, and technology—including a mobile app, Vroom by Text, and an Alexa Skill.  All materials are free of cost, simple enough to fit into parents’ daily routines, and available right at their fingertips.
This expanded partnership will provide opportunities for deeper integration of advancements in brain science within Child Care Resource and Referral (CCR&R) agencies and with child care providers, and increase the reach of Vroom to families.  CCAoA will manage two successive application processes and select two cohorts of ten CCR&R Vroom ambassadors who will strategically embed Vroom into their local family and community outreach services.

The end of summer is a busy time for families seeking child care. This video describes what families and child care resource and referral (CCR&R) professionals, from around the nation, have to say about child care assistance available in your community.

Some families where breast milk is milk of choice don't always rely on the mother to handle feeding. Sometimes, the mom pumps milk so that co-parents or other family members participate in the feeding process—and sometimes provide breast milk to child care providers to feed infants too.  

The Problem 

Many different adults can impact the way a baby or child eats, including parents/caregivers and providers. However, those important adults may not understand or practice responsive feeding – the process of recognizing an infant's cues for hunger or fullness and responding appropriately.  

On July 11, the Senate Finance Subcommittee on Social Security, Pensions and Family Policy hosted a hearing examining the importance of paid family leave. Subcommittee Chairman, Bill Cassidy (R-LA), and Ranking Member Sherrod Brown (D-OH) sponsored the hearing and witnesses included Senators Joni Ernst (R-IA) and Kirsten Gillibrand (D-NY), along with Dr. Andrew Biggs from the American Enterprise Institute, Vicki Shabo of the National Partnership for Women and Families, and Carolyn Boyle from Deloitte Services, LLP.

For more than 10 years, Child Care Aware® of America (CCAoA) has reported on the unaffordability of child care for parents in states across the country. We’ve been expanding that reporting by diving deeper into county-level costs and exploring national, state-and community-level financing solutions to provide working families with some relief. Even as we’ve kept discussions on the unaffordability of child care going strong, we are often asked, “If parents are paying too much of their household budgets on child care, why are child care providers still struggling to make ends meet?” It’s a good question – one that I’ve had since I started CCAoA!